Media Strategy – Media Perception Audit©, Media Vehicle Analysis and Categorization©, identification and creation of key messages for dissemination, Target Media Profiling©, Media Effectiveness Gridcage©, Media Evaluation and Media Indexation©

Media Relations – The art and science of building strong leveragable relationships with Media, Bridge Building© Modules, Media Relations Programming, Know-the-Media Training©, Advanced Media Interaction Training Yielder© etc.

Marketing Initiatives Media Support – Media Worthiness Matrix©, Critical Vicinity Programming©, Sponsorship Management through Publicity Yield Analysis©, Management of Media Coverage for Promotions, Launches and Events etc.

Employee Relations – Perception Audit, Management of Employee Morale and Loyalty through Communication Techniques, Communication Audit for Employee Effectiveness©, Building Better Employee Base through Communication, Conceptualizing Employee Grievance and Suggestion Systems, Attracting Better Talent, Employee Retention through Communication, Employee Get-together's and Awards Programs etc.

Stakeholder Relations – Identification of Key Stakeholders, Perception Audit, Communication Programming for Better Partnerships and Perception Management etc.

Crisis Management – Pre-planning for a Crisis, Crisis Management Planning, In-Case Scenario Analysis, Backup and Contingency Planning etc.

Public Issue PR – Financial Media Perception Audit, Investor Meets, Analysts Meets, Shareholder Management, Enhancing Market Capitalisation, Financial Intermediaries Relations etc.

Vendor Relations – The Other Side of Business Relationships, Vendor Issue Analysis and Audit etc.

Speaker Opportunities and Placements – Increasing visibility of Key People of the Client by getting them invited for lectures, presentations and appearances in public functions, industry functions and relevant visibility areas

Media Placements – Sometimes when merit needs a little encouragement…

Syndications – Placement of opinions and analyses of various current and industry related issues by Client Key Personnel in publications across the country

Up-Country Media Support Services – Dissemination, Monitoring and Tracking of Brand and Company related information into the semi-urban and rural hinterlands of India and ensuring message visibility in the further corners of the country.

Positioning Consultancy - Marketing Positioning, Brand Attribute Analysis©, Competitive Platform Analysis©, Advertising Strategy etc.

Brand Custodial Services – Taking custody of a Brand from inception to launch to growth. Conceptualisation of the Brand and Product, Creation of Positioning Platforms, Market Analysis, Budgeting, Communication Tools and Strategy, Communication Mix Management, Building Brand Attributes, Meeting Sales and Growth Targets, Managing The Brand Periphery etc.

Event Management – Single Window and Turnkey Conceptualisation of Events, Budgeting, Implementation and Production of the same

Customer Communication – Customer Relationship Management through Communication (CRMC), Customer Perception Audit, Critical Vicinity Identification and Communication Strategy for Customers.

Corporate Strategy – Building your business, Management of Internal systems and Processes, Management Training, Outsider Perspectives, ExpertSpeak© etc.

Tie-ups and Cross-Promotions – Identifying Opportunities for Joint promotions and tie-ups for visibility and perception management

Celebrity Branding – Making a ‘celebrity' into a brand

Youth PR – How, When, Where, Why and How Much…

Rural PR – How, When, Why, Where and How Much…

Mega Project PR – Management of Project Affected Publics including Political, Legal, Social, Media and Consumer Environments.