ICICLES
is Clea's tribute to the future world of Public Relations. An interactive tool that enables and empowers the Client to continuously control, monitor and actually measure the effectiveness of its PR Campaign and also the efforts of its PR Team.

A web-based data collation and measurement solution, ICICLES is a new generation state-of-the-future tool that has been conceptualised and developed internally by Team Clea. It permits single window viewing of all media coverage that has been generated on any particular brand, product, activity or event; enables measurement of the effectiveness of editorial coverage; provides insights into competitive share of voice; provides periodic reviews of efforts and enables online interaction between the Client and the PR Firm. From Chat to Mail to Case Studies to Blogging to Bulletin Board.

ICICLES is a single-window solution to all communication monitoring. Even online conferencing, multi-location brainstorms, planning and detailing of entire PR Campaigns and intricate analyses of activities undertaken is possible through this unique and world-first tool that is years ahead of its time. ICICLES is a service that is offered exclusively to Clea PR's clients and cannot be accessed without the necessary authorisations and passkeys.